Our Story
A Legacy of Dreams, A Journey of Distinction
A Vision Born in the Sands of Time
Founded in 1999 by Ali Al Mulla, Areej Al Ameerat was born from a dream — to create a homegrown luxury brand that could stand proudly alongside the world’s finest names. Guided by a passion for perfection and a deep respect for Emirati culture, our journey began with a single mission: to craft perfumes and treasures that reflect the richness of our heritage while embracing the highest standards of global luxury.
Each creation is a harmonious blend of tradition and innovation, a tribute to the timeless elegance that defines the spirit of the Emirates. Every drop of fragrance, every intricate detail in our designs, carries the soul of craftsmanship, patience, and an enduring pursuit of excellence.
The Vision Begins
1999
Ali Al Mulla founds Areej Al Ameerat in the UAE, driven by a vision to create a local luxury perfume house that rivals global brands in quality, authenticity, and artistic craftsmanship.
First Signature Collection
2001
The brand launches its debut fragrance line — a blend of traditional Emirati ingredients and contemporary perfumery. It quickly becomes a beloved name in local perfumery circles.
Expansion Across the Emirates
2005
Areej Al Ameerat opens its first boutique in Dubai, followed by Abu Dhabi and Al Ain. The brand earns recognition for its regal aesthetics and premium blends.
Artisanal Heritage Meets Modern Design
2010
The brand unveils a new packaging concept inspired by royal artifacts and Arabian design motifs, elevating the gifting experience and brand image.
Exclusive Gift Sets & Custom Blends
2015
Areej Al Ameerat introduces luxury gift sets and a bespoke perfume service for high-end clientele, cementing its place in the world of exclusive scents.
Innovation in Tradition
2021
Starting with the Etihad Towers branch in Abu Dhabi, the brand has seamlessly integrated advanced fragrance technology with heritage ingredients, reimagining its classics and launching new modern icons — all while remaining deeply rooted in its cultural soul.
A New Chapter of Growth
2024
Areej Al Ameerat revamps its identity with a stronger digital presence, immersive storytelling, and curated experiences that reflect the essence of Emirati luxury — timeless, authentic, and exquisitely crafted.
Today, Areej Al Ameerat is more than a name
it is a symbol of distinction. Our collections are not just products; they are experiences, designed to awaken emotions, celebrate beauty, and create lasting memories. From exquisite perfumes to luxurious jewelry boxes, every piece tells a story of artistry, passion, and sophistication.
As we continue to grow, we remain committed to our founding vision: to honor our heritage, inspire through elegance, and bring the world a taste of authentic Emirati luxury. Welcome to a world where tradition meets opulence — welcome to Areej Al Ameerat.
Craftsmanship You Can Trust
Every bottle and box is a masterpiece, crafted with precision.
A Journey of Luxury
From our world to yours, every order is a statement of elegance.
Worldwide Shipping
Complimentary shipping with every purchase.