Since 1999, the brand has been dedicated to bringing excellence

and glamour to each product and brand experience.

Every detail has the founder’s seal of approval

to create a product which is pure artistry.

Our breathtaking boutiques, beautifully project & unveil the ROYAL PERSONALITY of the bespoke, unparalleled Areej Al Ameerat brand.

The whole atmosphere is opulent, calming and mesmerizing. Our highly-trained scent experts serve each client with the custom, uncomparable VIP experience they deserve. The magnificent retail journey is regal and performative, wherein clients are captivated by the interaction with each product and reveal of the wondrous bottles. The superb craftsmanship behind our exclusive reserve of Oud and Bakour elicits the highest sensation of royalty.