VISIONARY LEADERSHIP

Ali Mohammed Al Mulla is a native of the Emirates & the Arab world, the capital of the blended world of perfumery and Oud. After years of creating and capturing luxury, powerful Oud and scents at the brands own atelier in the Emirates. The Areej Al Ameerat portfolio has painted the grandiose couture landscape of Oud fragrance experience.

Ali’s uncompromising dedication and extraordinary achievement of extracting the rarest, richest Oud in the world was just the beginning for his notable, luxury brand. Part of the Areej al Ameerat brand as it presents a belief and philosophy that this remarkable collection was sent to aromatize this beautiful world. It is rather unusual but one that is deeply ingrained in the tradition and history of Oud and its curation—provoking a heightened sense of nostalgia.

ALI WANTED TO CAPTURE THE TEXTURES OF RARIFIED ARAB LIVING THROUGH HIS BRAND.

AT THE HEART OF HIS COLLECTION LIES A VERY UNIQUE PERFUMERY PORTFOLIO THAT ENCAPSULATES THE VERY ESSENCE OF THE BRAND & ITS RICH ARAB HERITAGE, CREATIVITY & CRAFTSMANSHIP.

OUR PROUD ABU DHABI ROOTS

Before becoming the most modern and progressive emirates in the United Arab Emirates, Abu Dhabi and Dubai were small coastal emirates, known for their pearl harvesting.

OUR ETHOS

In our culture, the fragrance is a mark of status and a way of expressing oneself. Our brand promise is to deliver the most exquisite Oud product and an unmatched sensory experience.

OUR VALUES

Rooted in our heritage & integrity, we are committed to bringing euphoric products into the world while maintaining our responsibility to society.

Our scents are prepared from the best extract of the aged agar tree, the most expensive and intense Oud wood in the world.

Ali Mohammad Al Mulla is the Middle East patron engaged in the Asam Agar Oud Association, a trading manufacturing authority of pure Oud. His involvement enables the brand to import the most expensive and highly sought after Oud, directly from its origin in our Indian forests.